Another parent just messaged
Avi's playdate at Ben's Friday 4pm, pick up by 6
📅 Event saved - Avi playdate, Friday 4-6 pm.
It's on your week before you've even finished replying. Friday afternoon doesn't catch you out.
Mid-WhatsApp chaos
For working parents
Less in your head, more in your week.
Pickup times, doctor's appointments, the permission slip due Thursday. The household runs through your head because there's nowhere else for it to go. Actura catches it on WhatsApp the moment it lands - then sits down with you once and shows you the week.
30-day free trial · then $9/mo or $79/yr
Ambient · WhatsApp
Actura
online
TODAY
Move the Sarah call to Thursday at 4pm
📅Event moved
Sarah call · Thu 7 May · 16:00
0:09
📝Saved to Brain
"Idea - pitch newsletter to Jessica next week"
One thumb, in line at school pickup. Voice it from the car. Snap the form before you fold it. Actura catches it and sorts it so you don't have to hold it in your head until bedtime.
Intentional · App
app.actura.app
Actura
Less in your head.
Today.
5 open1 overdue
Reply to Jessica re newsletter
WorkTUE · 09:00
Take Jake to swimming
FamilyTUE · 16:30
Fix the kitchen tap
HomeOVERDUE
Read Q2 board memo
WorkTUE
Call mom back
LifeTUE
9:41· · ·
Today.
5 open1 overdue
Reply to Jessica
Work09:00
Take Jake to swim
Family16:30
Fix kitchen tap
HomeOVERDUE
Read Q2 memo
Work
Call mom back
Life
Today
Forecast
Brain
Projects
Account
Sit down when the kids are down. See tomorrow. See the week. Drag what matters into Today. A place you actually want to open - not another job to manage.
Here's what changes
Three moments. Three logistics that used to slip.
Kids just got in the car
🎤 Maya needs a new PE kit before next Wednesday, size 10
📝 Task saved - PE kit size 10, due Wednesday.
Hands stay on the wheel. The task is in front of you next time you sit down - not lost between school and bedtime.
Voice from the pickup line
Doctor gave verbal instructions
📷 [photo of prescription]
📝 Saved - prescription details extracted and stored in Brain.
The pharmacist asks for the dosage. You read it back from Brain in five seconds. No camera-roll hunt.
Medical bits and admin
Free, forever
The full capture loop. Yours without paying.
The capture loop, the planner, app-push reminders, contacts, one-way calendar, and export are free permanently. If you're a parent using light AI features, you may never hit the Pro cap. The system doesn't punish you for not paying.
Free
WhatsApp capture
Text, voice, photo, link. The thought lands the second you send it.
Free
Today + Forecast + Inbox
Three views. Your day, your week, what just came in.
Free
Tasks + Projects
Triage the Inbox. Drag what matters into Today. Group by project.
Free
App-push reminders
Set a reminder from WhatsApp. Get it on your phone at the right time.
Free
Calendar (one-way read)
See your existing calendar inside the app without touching it.
Free
Contacts
Tag a task to a person. See everything related to them in one place.
Free
Export anytime
Your data is yours. Export tasks, notes, and Brain entries any time.
Pro - Nothing slips
The moments where family logistics actually fall through.
Pro · Calendar two-way sync
Without Pro: You see the family calendar inside Actura, but adding an event means switching to Google Calendar. By the time you get there one kid is asking for a snack and the other is asking why.
Tell Actura on WhatsApp. The event lands in your Google Calendar. You stay in one place.
Pro · WhatsApp reminders
Without Pro: You set an app-push reminder for the school-trip deposit. It fires at 9 am while you're in standup. Swipe-dismissed, never revisited.
The reminder arrives as a WhatsApp message. Same thread as the school group. You handle it on the spot.
Pro · Drive integration
Without Pro: The medical form, the school letter, the insurance PDF - all attached to emails you opened last month. You can't link them to the task that needs them.
Attach Google Drive files to tasks and projects. The document is with the task the next time you need it.
Pro · Partner sync via Duo
Without Pro: You captured the pediatrician appointment but your partner doesn't know. Two threads of logistics, no shared view, and the inevitable "why didn't you tell me" conversation.
Add your partner for $5/month. Shared tasks, shared projects, one view of the week. The system is the alignment.
Pro · Sunday Review
Without Pro: Sunday night you realise you've forgotten three things you meant to handle this week. Monday starts in catch-up mode before the kettle's boiled.
A five-minute digest on Sunday: what landed, what closed, what carried over. Close the week before it closes you.
Pro · Brain semantic search
Without Pro: Six months of family logistics captured. You need the allergy info from the GP letter you photographed in March. You can't remember the exact words.
Search by meaning. "The thing the doctor said about Mia" finds the right capture even when the words are different.
Start free 30-day trial
30-day free trial · then $9/mo or $79/yr · no card required to start
Why it fits
Built for the gaps between everything else you're doing.
Most task tools assume you're at a desk. You're not. You're between school and standup, dinner and a deadline. Actura is built for one-hand capture mid-chaos and one seated planning session a week - not for a productivity hobby.
Capture mid-chaos, not mid-desk
Most tools
Open the task app, find the project, type a task, save. By step two someone needs you.
Actura
Message Actura on WhatsApp. One tap. Already caught.
Medical and school details you'll need in three months
Most tools
Photo in camera roll. Buried under 800 other photos by the time you need it.
Actura
Photo to Actura. Text extracted, filed in Brain, searchable by meaning.
Shared visibility with your partner
Most tools
Forward the message and hope they noted it. Or a shared Google Doc that's two months stale.
Actura
Duo addon: shared tasks, shared inbox. Both of you see the same week.
Reminders that land where you already are
Most tools
Calendar alert at 9 am. Phone on silent. You're in a meeting. It's gone.
Actura
WhatsApp reminder. Arrives in the channel you live in. You act on it immediately.
Review the week once, not three times a day
Most tools
Mental re-scan every morning: what did I forget? What's due? What's on for the kids?
Actura
Today and Forecast hold the plan. One seated review on Sunday, then lean on it.
What matters to you
Most tools
Actura
Capture mid-chaos, not mid-desk
Open the task app, find the project, type a task, save. By step two someone needs you.
Message Actura on WhatsApp. One tap. Already caught.
Medical and school details you'll need in three months
Photo in camera roll. Buried under 800 other photos by the time you need it.
Photo to Actura. Text extracted, filed in Brain, searchable by meaning.
Shared visibility with your partner
Forward the message and hope they noted it. Or a shared Google Doc that's two months stale.
Duo addon: shared tasks, shared inbox. Both of you see the same week.
Reminders that land where you already are
Calendar alert at 9 am. Phone on silent. You're in a meeting. It's gone.
WhatsApp reminder. Arrives in the channel you live in. You act on it immediately.
Review the week once, not three times a day
Mental re-scan every morning: what did I forget? What's due? What's on for the kids?
Today and Forecast hold the plan. One seated review on Sunday, then lean on it.
I built this for my family. My wife was the first person I gave it to. She said she can't manage without it now. That's the signal I needed.
Elul Rifman · founder, Actura · parent of two
$9/month - less than the playdate snack budget.
And the trial is 30 days. No card. If your week doesn't feel lighter, walk away.
Pricing
30-day full Pro trial. Every feature unlocked, no card required.
You live with the full thing for a month. At day 30, keep Free or switch to Pro - your call.
Recommended30 days free
Pro
Nothing slips.
$9per month
or $79/year (saves 27%)
Caps drop. Integrations unlock. Every loop closes. Pay only after thirty days of using everything.
- Everything in Free - uncapped
- Calendar two-way (create + convert)
- WhatsApp reminders
- Google Drive integration
- Sunday Review ritual
- Brain semantic search
Free
$0after trial
The capture loop, on you forever. Tasks, notes, app-push reminders - never expire.
- Unlimited WhatsApp capture - text, voice, photo, link
- Today, Forecast, Inbox, Projects
- App-push reminders (every device)
- Calendar one-way (create only)
- Contacts + export (CSV, Markdown, JSON)
- AI-cost capped - active Brain notes, voice minutes
Add your partner for $5/month. Pro for two - $14/mo or $129/yr total. Coming soon.
No card during trial. The trial is the trust-build - no money-back guarantee on top of it.
Want Pro forever, paid once? Join the founding cohort - $99 once, 100 seats, 15 min/month of feedback in return.
DuoComing Soon
Pro for two - built for people who run things together.
$129per year · two members
About three weeks of build away. The shape is locked, the wiring is in flight. Drop your email and we’ll tell you the day it lands.
- Pro for two - partners, co-founders, roommates, sibling caregivers
- Per-project share toggle - keep some things private
- Partner attribution - “added by Sarah” on every shared row
- Each member gets full Pro AI quota (not pooled)
We’ll tell you the day Duo lands.
Cut the mental clutter
Quietly, on purpose.
30 days of full Pro, free. No card. At day 30, keep Free or upgrade to Pro - your call.
Start free 30-day trial
Or join the founding cohort - $99 once, Pro forever, 15 min/month of feedback.